ABOUT US
Soft 'n Smooth
Soft n Smooth is a depilatory cream that has been keeping men & women legs soft n smooth and free of unwanted hair for since 1986. The trusted formulation provides efficient hair removal within 5 minutes.
Soft n Smooth is manufactured by AJ North situated in East London, the AJN Factory is one of the few South African manufacturers to be GMP certified. Cementing itself as an essential as a part of SA Daily Hygiene routine. A J. North prides itself on production and delivery of innovative and high-quality products and proud to be producing locally.
AJ North is owned by Mentholatum whos is a health and wellness company, providing non-prescription pharmaceutical,
healthcare, and cosmetics products to consumers. We are dedicated to providing effective solutions that not only satisfy, but exceed our customers’ expectations.
The Mentholatum Co Inc. is a wholly owned subsidiary of the Rohto Pharmaceutical Co. Ltd. The Rhoto company was founded in 1899 by Yastani Yamada who opened a pharmaceutical outlet. Rohto is a leading listed pharmaceutical entity in Japan. Rohto Eye Drops were introduced in 1909 and Rohto is now a leader in the eye care category. Rohto concluded a licensing agreement with the Mentholatum Co. Inc. of USA in 1975. The management rights to the Mentholatum Co. Inc. were acquired by Rohto in 1988.
The Mentholatum Company was founded in Buffalo NY. USA in 1889 by Mr A Hyde. The company markets products in 138 countries around the world. The Hyde family of the Mentholatum company facilitated the acquisition of Mentholatum by Rohto in 1988.
Mentholatum South Africa (Pty) Ltd is a wholly-owned subsidiary reporting to the Mentholatum Company Limited in the UK. The company initially known as Hyde Pharmaceuticals, was established in 1972. The corporate entity changed to Mentholatum SA (Pty) Ltd in 1995.